🎴 New Year’s Hikifuda — Vintage Advertising Prints from Local Shops — Until December 7, 2025

“Hikifuda” were multicolored printed flyers widely used as advertisements during the Meiji and Taishō eras (1868–1926).
Among them, the special “New Year’s Hikifuda” were distributed by local merchants as gifts to valued customers during the year-end and New Year season.
They often featured auspicious motifs such as Fukujin (Seven Lucky Gods), pine-bamboo-plum designs, or elegantly dressed women — much like early Japanese-style posters.
This exhibition showcases rare hikifuda once distributed by merchants in Izumisano, allowing visitors to experience the vibrant commercial culture of that era through their vivid colors and elegant design.
It also highlights the origin of Japan’s custom of gifting calendars — a retro and festive glimpse into local history. 🪆✨

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📅 Exhibition Period：Until December 7, 2025 (Sun)
📍 Venue：Rekishikan Izumisano Museum (Izumisano Municipal History Museum)
Opening Hours：9:00–17:00 (last entry 16:30)
Closed：Mondays (open on 11/3 and 11/24 due to national holidays),
10/30 (Thu), 11/4 (Tue), 11/25 (Tue), 11/27 (Thu)
🎫 Admission：Free
🔶 Don’t miss the special lecture on 11/1 (Sat) and the guided gallery talk on 11/2 (Sun).
🔗 Details 👉 https://www.occh.or.jp/?s=event/izumisano/　
(Website link available in Japanese only)

🔴 The speaker for the special lecture on November 1 is the author of a book that is also available in the museum’s library collection.
She is a young yet remarkably inspiring lecturer — we warmly invite you to join us!

🏮 Retro Spots to Visit After Viewing
🔗 Step back into the Edo & Showa eras — explore Sano Machiba for nostalgic street food and strolls